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Concept · fictional brand
A brand story you can play with
A scroll-driven site for a fictional candle brand: interactive, light and accessible.
The problem
Brand sites often look like every other template. This concept explores telling a product story through interaction without making the page heavy.
What I did
- A flame cursor that lights candles as you move, with tap-to-light on touch screens.
- Pinned scroll sections and a smoke trail that follows the page.
- Artwork compressed to 8 WebP files and a single small script bundle.
- A full reduced-motion fallback and keyboard navigation.
Key decisions
Respect reduced motion
Visitors who turn off animation get a calm, complete version of the page rather than a broken one.
What it demonstrates
- ✓ Distinctive brand storytelling
- ✓ About 62 KB of JavaScript in total
- ✓ Accessible motion design
Screens
Next case study
A store that books its own couriers →
Next step
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